Bright Edutech

Bright EduTech, an e-learning start-up from Assam, India, is building a digital educational infrastructure especially for the students of tier 2 and tier 3 cities. This also includes the rural regions in India. 

The services are being provided through mobile application in the regional language. A user can learn and understand with the help of the pre-recorded video lessons or from the notes of the lessons being provided. 

Product Approach

We started building the product right from the MVP phase. 

The founder Debjayoti Paul reached out to us during the ideation phase and he almost immediately found the MVP approach relatable to the stage he was at. 

After a few rounds of brainstorming sessions, we came to the conclusion of keeping it simple and solid. At present the market is booming with edtech tools that have very complex yet adaptable features. 

However, the founders of Bright Edutech, stuck with a simple notion of giving pre-recorded lessons in the regional languages. That too at much lower pricing than their domestic competitors.

• The motive of keeping the product so simple was to identify the PMF with their USP on the target audience. They were able to reach out to prospective customers and get feedback for their USP (which was to give content in the regional language as both study the materials and pre-recorded videos.)

• Another important decision & execution made during this period where – the tech was built to support the architecture of an OTT platform at a much reduced price from the prebuilt cloud-hosted solutions like Amazon Cloudfront. 

• With this solution, the client was able to save more than US$ 2000/month in the early days of their MVP which is a major boost for any early-stage startup. 

• The product also involves keeping a restriction on the usage of an account to limited devices. 

We started off by identifying the devices but later moved into sessions for handling the account limitations. 

Technical Approach

We started Bright Edutech by,

• Implementing the app in Kotlin and,
• Creating the dashboard and the backend with Laravel. 
• Tailwind as a css framework was a good choice on the frontend for their website.
• Digital Ocean was chosen as the cloud server handling all our architecture including the Digital Volumes as a solution to the alternative to Cloudfront. 

Our main challenges technically involved transcoding the large content into multiple chunks and then serving it smoothly without buffering from any point of the video. 

Even though a lot of services are available which does the above, keeping the pricing minimum led us to customizing the solution for our clients.  

Development Approach

The development approach for the project was to get the mockups and designs prepared by our team. 

• Upon approval from the client, with the UI/UX and the product roadmap in mind, we moved on to the parallel development of both the app and the website. 
• The admin is also provided with a Dashboard to easily access and manage the platform for different students and their accounts and also manage the entire content of the app. They can upload, modify or delete any lessons from the easy access of their dashboard. 
• Once a video is uploaded, the backend takes care of all transcoding and updates a lesson after some time with the help of Redis queue.

Current State

Our clients had a successful MVP phase where they released and got multiple feedbacks, more than 1200 registrations and more than 250 subscriptions within the first few months. 

However with Covid-19 in place their marketing got a little on the back foot. nevertheless, they jumped right back to it with a strong internal team who focused on getting more traction every single day which eventually landed them to get into Assam Startup Incubation ‘22. 

We continue to work with them on their further development and the next phases which is going to be around scaling the product.