COVID-19 impact on small business and start-ups
4 minutes read
The start-up network is facing the economic disruptions caused by the coronavirus, globally. Several start-ups are already struggling with the dipping funds and disrupted cash reserves. A recent study by NASSCOM has stated that almost 75 percent of Indian start-ups won’t be able to outlive the cash reserve that they have. It also stated that
Simple step by step actionable tips to improve SEO for website
7 minutes read
Before we begin, let’s precisely understand what an SEO strategy means. An SEO approach or Search engine optimization strategy is the procedure of organizing, planning, and executing plans that are designed to increase website traffic and search engine rankings. SEO is the most crucial element to expand traffic at your site as well as to
In demand business and career goals for 2020-21
6 minutes read
2020 is being a standout year in the most negative sense possible. The natural and manmade calamities have wrapped the whole world up and all that we are doing this year is surviving. With the global outbreak of the coronavirus, the world has become a frame of individuals locked up at home, trying to dodge
Strategies and the future of content creation
3 minutes read
Content is a huge fragment of daily life. It has become an unavoidable part of our being. Content keeps us up-to-date with the current affairs, solves queries, amuses us, and cheers us up. Content also drives our decision-making ability. It attracts clients, keeps them engaged, and also maintains the customer base. And last but not
What is Inbound marketing? Inbound marketing strategies and tools
4 minutes read
So what is inbound marketing? Inbound marketing is a business policy that attracts clients by generating good content. This may sometimes be influenced by real-life experience as well. An inbound marketing policy comprises of various genres to draw the attention of clients to your website. However, inbound marketing is a baby step towards ensuring popularity
What is Crowdfunding? A way to raise capital for your business.
3 minutes read
Crowdfunding is a process that helps charities and businesses to increase their working capital by raising money. It functions through people or associations who usually invest in the process of crowdfunding plans. Hence, anticipating a prospective profit or remuneration. Capitalizing in this method may be unsafe, so it is imperative to know what exactly you
What is AI? How is it shaping the world?
3 minutes read
The first thing that you need to know is, what is AI? Well, AI or artificial intelligence is a subdivision in computer science that studies and works with the intelligent deeds and actions of engines and machines. It is a resourcefully replicated skill of an appliance to copy human activities as well as our orthodox
What every entrepreneur should know about MVP
9 minutes read
MVP: Minimum Viable product The concept of MVP may not be clear to most of the aspiring entrepreneurs out there, am I correct? So let’s start with the obvious, the definition. In layman’s terms, a minimum viable product is a product with just enough features to validate a product idea by attracting early-adopter customers. Eric
Elements of Brand Identity and What they need?
3 minutes read
Brand identity involves the features that differentiate the products of one vender from that of others. That feature may be a designation, a keyword, a design, flair, codes, customer base, niche market or anything. When put together, these features of the brand function as a mental trigger or impetus that makes a link that connects
Reason why Persistence not Patience is an Entrepreneur’s virtue
3 minutes read
So what is persistence and what is patience? How are they different from each other and how does it influence entrepreneurs? Let’s see. Persistence defines the capacity of an individual to push in the direction of the goal, even if it is far away. Persistence defines the tenacity as well as the wilfulness, to stick
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