MVP Vs EVP: Which is the right approach?

The minimum viable product (MVP) approach is different from the Exceptional viable product (EVP) approach. It all depends on the scope and target that you are willing to achieve.

Through the MVP approach, a product is updated with the core features and launched in the market for user testing and feedback. However, through the EVP approach, the product goes through an internal testing process and iteration sessions before it is launched.