Case-Study of cult.fit

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Cult.fit is a fitness startup founded by a team of experienced entrepreneurs with backgrounds in e-commerce and technology. It was founded in 2016 in Bangalore by Mukesh Bansal and Ankit Nagori.

Mukesh Bansal, a seasoned entrepreneur, previously co-founded Myntra, one of India’s leading fashion e-commerce platforms, which was later acquired by Flipkart. Ankit Nagori, another co-founder, also has a background in e-commerce, having served as Chief Business Officer at Flipkart before venturing into the fitness industry.

Different Verticles of cult.fit

1. Fitness (cult.fit): The core vertical of cult.fit focuses on physical fitness. It offers gym workouts, group fitness classes, yoga sessions, personal training, and other fitness activities. The emphasis is on providing diverse and effective workouts to help individuals improve their strength, flexibility, cardiovascular health, and overall fitness levels.
   
   
2. Mindfullness (mind.fit): it concentrates on mental well-being. It provides meditation classes, mindfulness sessions, and yoga practices aimed at reducing stress, enhancing focus, and promoting emotional balance. The goal is to support individuals in cultivating mental clarity, resilience, and inner peace.
   
   
3. Healthcare (care.fit): It is another vertical under cult.fit that focuses on healthcare services. It offers doctor consultations, diagnostic tests, health checkups, and pharmacy services. The objective is to provide accessible and comprehensive healthcare solutions, including preventive care, primary care, and specialist consultation, to promote overall well-being.
   
   
4. Healthcare (sugar.fit): it offers a step-by-step process of a diabetics reversal program. It provides meal plans, medications and therapies designed by professionals to meet specific dietary needs and preferences.

Health and Fitness Market

• Cult.fit comes under the health and fitness industry.

• The most interesting thing about this industry is that the total market size of the global health and fitness industry is over $87 billion.
  
• The global health and fitness club market size is projected to grow from $112.17 billion in 2023 to $202.78 billion by 2030, at a CAGR of 8.83%.
  
• The rising digitization trends have encouraged key industry players to offer their services through mobile apps and provide online classes to increase customer reach.

This case-study highlights industry trends in healthcare and fitness, Technological features of cult.fit, and market research.

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