Digital presence has become a mandatory feature of running a business of any form. This is why various companies invest a lot in proper search engine optimization tools to help maintain a decent website/blog. They even hire SEO mentors to boost sales and upgrade the quality of their site.
So coming to the point, here is a detailed study of various tools that you can use to optimize and monitor your site. These tools inspect and analyze your website along with that of your competitors, to form a detailed report on what you need to work on or how you can keep improving. This ensures healthy competition and also an overall growth in the quality of your content.
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Effective tools to monitor blogs
We’ve examined and tried various SEO tools and here is a report on each of them for you to make an informed decision. Do check them out!
UpCity’s SEO report card: Cost: Free; Purpose: Share of Voice. The SEO Report Card launched by UpCity helps you analyze your content with respect to that of your competitors. Interesting, right? It presents you with the following details in return for valid contact information. Here they are:
Rank Analysis – This suggests that the rank of your site depends on the keywords that you use. So what you can do here is, select the keywords from the headlines of news articles to be in touch with what is trending. For example, the recent locust attack in India. You may come up with content using keywords related to this article and so on.
Link Building – This gives a descriptive study of the blogs or articles that you link to your content. This helps you have complete information and also ensures that the clients spend more time on your site.
On-Site Analysis – This provides you information on how well you have used the main keyword. This helps in moving up the rank consequently.
Website Accessibility – As the name suggests, it examines exactly how accessible your content is, for the clients and readers.
Trust Metrics – This is basically the review of the level of trust or authority of your site.
Current Indexing – This gives information about the indexed pages of your site.
Woorank: Cost: Free 14-day trial, then $49/mo for a Pro Plan or $149/mo for a Premium Plan; Purpose: Website Audit. Woorank’s detailed site examination helps users reveal prospects for optimization as well as expansion. This breakdown covers the details of existing SEO tools, usability, social media, etc. The breakdown is categorized into eight broad sections, namely:
Ahrefs:Cost: $99/mo for Lite Plan; Purpose: Keyword Research & Website Audit. Ahrefs is an advanced SEO tool that inspects your website and generates related keywords, website links, as well as ranking profiles to access you in building quality content for your site. Some of its important tools are:
Site Explorer – Reviews the activities of the webpages mentioned in your site.
Content Explorer – This helps you to explore and use the most used webpages and keywords that are apt for your site.
Keywords Explorer – Produces the scheduled search volume and click-through rates of specific keywords.
Site Audit – This helps you in identifying and dealing with certain technical issues that pop up on your site.
Found’sSEOAudittool: Cost: Free; Purpose: Website Audit. This is the best tool that one can use to rectify SEO errors on a website. It is easy to use as well. You just have to provide the URL and there will be an instant automated SEO audit on your website. It works through 3 main tools, namely:
Technical – This reviews and reports various technical issues.
Content – This is about the significant SEO factors like keywords as well as Metadata.
External link breakdown – This does a quality check on the links that you attach to your site.
HubSpot’swebsitegrader: Cost: Free; Purpose: Website Audit. This helps businesses discover SEO optimization and explore it as well. Website Grader is unique in a way as it provides a customized report based on the following:
Performance – This deals with SEO metrics like page size, requests, and speed. It helps in building a good outlook of your website which further attracts clients.
Mobile Readiness – This makes your site mobile-friendly in terms of settings and responsiveness. This is good for attracting clients by reaching out to every type of platform.
SEO – This helps understand whether your website is accessible by clients. It determines your rank analysis as a website.
Security – This is a crucial factor as it ensures the secure authority of your page. This helps customers trust you enough to share their contact information with you.
GrowthBar: Cost: Free 5-Day trial, then $49/mo; Purpose:Keyword Research, Competitive Analysis, SEO Rank Tracker. This basically aids you in keyword research and also to analyze your SEO rankings. This is about analyzing what works for your competitors and using similar techniques on your website. The techniques may be the following:
Keywords/Backlinks: This permits you to analyze which formulated keywords are attracting more customers for a specific website. It allows gives suggestions to allow certain backlinks directed at your content or website.
Keyword Difficulty Score: This helps you to analyze the ranking of a keyword-based on the strength of its domain. This will help you in the proper keyword searches to push your content to page one of the suggested links on the internet.
Word Count – Well, word count is an important factor. If your content is too lengthy, readers may get bored. So, being precise is very vital. This can be achieved only by maintaining a word count.
As you can see, there exists a variety of tools for EO optimization. Every tool has its unique techniques for website optimization. However, there are certain things that all of these options have in common. That is, to build a stronger website for you with a high rank in the internet search bar.
Hopefully, some of these tools will come handy and you will be able to figure out what suits your purpose the best. Work hard and conquer the market. Good luck!
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