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Proven Fact: Be it a mobile app or a website, the most important aspect of a product is the user experience.

Example: The sole reason behind Microsoft becoming the most used Operating System was its Graphic User Interface. Simple to understand and easy to use is the key.

An important aspect being looked over by the developers which result in the failure of your online business is the user experience of your website or mobile apps. People generally get confused between UI and UX. Let’s see what exactly is UI (User Interface) and UX (User Experience), and why does it affect your business.

UI (User Interface)

UI development is the process of constructing the appearance of an application. Improvising the presentation and the interactivity of the web or mobile application including all the controls like buttons, blocks, choice of colors, your corporate identity and all the elements being used to make the application look attractive.

Hence it can be said that the foremost object of a good UI development is to make an app enjoyable, easy to use and effective interaction between the user and the application.

UX (User Experience)

As the name suggests, the idea behind a good UX development is to give its users the best possible experience. User Experience (UX)  accounts for emotions, preference, perception, the desire of the end-users during and after using the application. An app’s comprehensibility and simplicity amplify a satisfactory user experience. 

The flow of controls should be made as such the customers find it easy to achieve its objective. As an alternative, a good UX is the one that encounters a specific user’s requirements in a precise situation wherever he or she tries to get hold of the utility of the product.

Why an App needs an effective UI/UX

  • Understand and Generate a Loyal Audience
    An easy to use app or website supported with great service will encourage a user to use it again. One can only come up with an effective UI/UX when the needs and requirements of your clients have been understood properly. Thus, the app being created focuses on the target audience. A proper understanding of the customers makes it easier to convert the prospective audience into your loyal customers hence increasing actual sales.
  • Improve Branding Putting up an effective UI/UX helps enhance customer satisfaction thus leading to happy customers. Happy customers always engage themselves in pointing out the features that you can upgrade, and hence resulting in an improved application. This increases the trustworthiness of your business by creating a good relationship between your clients and the brand. This shows a great deal in the growing value of your business and your brand name.
  • Helps save time and moneyHaving proper investment in a great UI/UX design increases the possibility for your customer to find minimal to no problems with your application. Creating a nearly perfect product will not require frequent upgrades and thus will save you a great deal of money and time, even though iterations are always welcomed.
  • Enhance your ROI( Return on Investment)A bad or even an average user experience results in unsatisfied clients who won’t endorse your product over to their friends or acquaintances. Clients want the best of it to further endorse or recommend the product. As a result it’s vital to comprehend the design of a product which happens to be proficient as well as is stress-free to use. It has to be noticeable and unique to the crowd. Besides, becoming a loyal customer they help in generating more audience and thus increasing the ROI for your business.


    Although it is significant to plan the UI/UX design commencing the very beginning of the development of your product, it is just one of the many things needed for proper product development. You primarily need to comprehend what has to transpire in the background to achieve your aim. That vision will aid you to simplify the best method to design your triangulation for minimalism and competence. The significance of a UI/UX design stands in the formation of the first imprint in a start-up or any small business. When operators use your product, they must get attracted to it instantly. The groundwork of UI/UX design lies in the achievement of this user-product connectivity.

    Checkout the criteria to lookout for while hiring UI/UX Designers. We at TheCodeWork love building products for entrepreneurs like you. Reach out to us for your next big Idea.

TheCodeWork Team

Our Content Team at TheCodeWork believes in quality content. We write everything related to startups and products at large. We publish our blog every alternate Wednesday. Subscribe to our newsletter to get notified of our awesome content.

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