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There has been and always will be misinformation about the internet, doing rounds through the internet. What an irony! So today we are here to address some of the wrong social media strategies and social media marketing mistakes that you seriously need to avoid.  Let me open up with a short story here. I have

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It’s 2021, and the domain of advertising and marketing strategies is ever-changing! If you want your business to grow, these new trends in marketing are important to follow. For this, the very first thing that you need to do is abandon the outdated marketing rules that you have been following. Make way for the new

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2020 has been a very memorable year so far! This includes the good and the bad. The bad is very obvious which doesn’t need an explanation here. However, the good includes a lot of innovation in the domain of technology and how the world has wrapped itself around it.  Don’t you agree with me? We

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Social media is the hub of connection these days. It is the platform that has become synonymous with everything that is trending. You agree with me, right? Social media is the chief source for creating e-commerce traffic these days. With the right form of social media metrics, you can gain a whole lot in this

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Consumer interest is at an all-time high in audio content. This is the perfect time for podcasts to go live. This includes the use of podcasts in business too! You agree with me on this, right? With the revolutionary demands in digital content, podcasts deliver an extraordinary prospect for the growth of businesses. The use of

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Before we begin, allow me to introduce you to the basic concept of Customer Relationship Management so that you understand the importance of CRM.  CRM stands for Customer Relationship Management. The term is almost self-explanatory, isn’t it? Wait, I will elaborate. CRM is the basic process of handling interactions with existing and potential clients. It

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Technopreneurship. Now that’s a new word, right? So what is it? Well, allow me to explain. Technopreneurship is a method of merging technological expertise with entrepreneurship skills. How cool is that! A technopreneur is a person who revolutionizes the prevailing economic order by making the best use of the technology at hand. They introduce new

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Scope and Growth of the gaming industry have grown and gained a solid foothold in India.  It has an estimated customer base of more than 630 million streamers and gamers. This further boosts the gaming network in the country giving a solid push to the economy as well. The recent statistics show the growth of

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Insights from various funding data and reports state that the HealthTech industry is mending the gaps between the present and future needs. Consequently, investors and stakeholders need to strategize their shares and investments accordingly.  The HealthTech industry is working hard to bend the expenditure curve and improve the quality of service for the customers.  With

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The new National Education Policy (NEP) got approved on July 29, marking a huge change in the face of academics in India. This program is expected to bring in some changes starting from the schools to the university paradigm. Now, this is a huge change in the academic interface of the country. India has mostly

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