Simple step by step actionable tips to improve SEO for website

Team TheCodeWork

22 Jul 2020 7 min. read
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Reading Time: 7 minutes

Before we begin, let’s precisely understand what an SEO strategy means.

An SEO approach or Search engine optimization strategy is the procedure of organizing, planning, and executing plans that are designed to increase website traffic and search engine rankings.

SEO is the most crucial element to expand traffic at your site as well as to create brand awareness. With easy access to the internet, there is a huge crowd at the content creation space. Correspondingly, there are a billion people who are in search of certain data and information. This particular piece of information is available at numerous spaces on the internet. The user can access any one of those.

Your job is to be at their reach. How do you do that? SEO tools and strategies.

As per a report by Hub Spot, it is seen that around 80% of the traffic at a site is a result of search inquiries. This highlights the importance of SEO strategies for decent content marketing.

SEO strategies to equip

The algorithms and trends on the internet are constantly restructured. As a result, it’s vital to be updated with the most recent trends and news. Ruling the SEO world requires a great amount of study as well as research. But no worries! We have done all the research work for your SEO strategies already.

Follow up!

Keywords

You may have heard of the saying, “content is the king.” Well, we say, “keyword/s is the king”.

Keywords are basically words or phrases that the users on the internet search their content by. Keyword searches are the ultimate SEO strategy! Once you have the proper list of keywords targeted at your niche market, you have already won 50% of the game.

There are a number of free tools on the internet to do your keyword research, like:

Once you have a list of keywords that are trending in your niche market, you are good to go!

Analyse the Trend

Trend is an important property in every genre, to be included in the market. Similarly, this is a step to be a part of the trend that the niche market is following.

For this, all you need to do is:

Backlinks

Backlinks are specifically treasured in SEO strategies’ ranking. This is because backlinks signify a “vote of confidence” directed at a particular site from another site in the market. Backlinks are more like a highlight to search engines about the demand of your content in the market.

Consequently, backlinks affect the ranking of your site in the most positive way that you can imagine. Here are the various ways to create backlinks:

Semantic SEO

Semantic SEO is the process of content creation using words that are not exactly keywords but somehow related to the keyword research. This ensures that the search topic is fully covered through the generic keywords as well as through the related words.

This is important nowadays because Google scans a topic not only through keywords but also through the actual topic. Semantic SEO helps with the website traffic as Google suggests your content to users who search the topic even if they miss the keywords.

Here’s your guide to semantic SEO:

Keyword Rich URL

This is a very short but effective SEO strategy that is usually overlooked by most of the content creators in the market. In addition to highlighting the domain itself, keyword-rich URL has been an added advantage in the category of SEO strategies.

Suppose a user is searching for something online and he/she comes across content with not just the keyword of their search, but also interlink to a relevant site. How great would that be?

Here’s how to create keyword-rich URLs:

FAQs

A section on Frequently Asked Questions, permits the content users and visitors to get all their answers to their queries in one frame. This saves the time of the users and they already get inclines to your page for further queries. This is the best tool for voice search optimization as well.

Here’s how to build a FAQ section:

Search Intent Optimization

When the clients search for something on the internet, they look for relevant material that is appropriate for their matter of interest. Following the user’s search intent makes it easier for you to drive the hot leads to your site.

Earlier, content marketing and SEO was all about keywords, but now, Google has shifted to deriving data from the user experience. It uses the search intent of the consumers to provide relevant suggestions to their search results.

Here are the steps to conduct search intent optimization:

Design

This has to be the most underrated part of the content creation and SEO process for now. Pictorial representation has always been attractive to the human eye.

If you want to grab attention to your content and site, then do spend time and resources on relevant designs to match the tone and flow of your content.

Here’s what you can include in the content to make it look attractive:

Update Content

The dynamics of the world are constantly changing. So are the trends and the search intent of the users. In such a situation, updating and evaluating the older content is as much important as feeding the new content with updates.

So it is vital that you feed your old content with the changing facts and figures after every interval.

These are what you need to check up on while updating content:

Mobile Friendly

It is very important to update and design your website to fit the interface of a mobile screen. Blogs are mostly read on phones. According to a recent study, the sites that are mobile-user friendly have been scoring really well in the present times.

Make your site mobile friendly by following these:

Use of Alt Tags

An alt tag, correspondingly branded as an “alt element” or an “alt narrative,” is basically an HTML feature. It is used with picture tags to offer a substitute for a text for the search engine. Using alt tags for product design photos and images can greatly impact the SEO ranking of a page.

Sitemap

A sitemap is a major tool for decent SEO rankings which holds a record of the pages in your site for better navigation. SEO is needed in fetching in revenue as well as traffic to the website. Search engines make use of these sitemaps to guide and comprehend the structure of your site. On the other hand, the viewers can use them to swiftly navigate to their needed content on your website.

Landing Pages

Landing Pages help to track the activities and trends of the users when they visit your site. Consequently, the main purpose of a basic landing page is to improve the quality of user experience, especially the new ones. This is a major reason in itself to be applied as an SEO strategy.

Blogs

Blogging enhances the quality of SEO rankings by placing your site as a pertinent response to your consumers’ queries. Blogs that precisely use a diversity of on-page SEO optimization strategies have the potential to boost your SEO rankings and grab the attention of the consumers.

Here’s how to make a successful blog:

Overview

Blogs are the most influential brand awareness tool in recent times. Blogs are regarded as the fourth most trustworthy source for correct facts. It is said around80% people buy valuable products only after reading the reviews on various blogs.

A sole captivating blog post has the potential to sway masses in the direction of your brand and product. This is why SEO strategies are so important to guide the masses in the correct direction as per their requirements.

Hopefully, this has been helpful. For more such content, follow us, TheCodeWork.

Team TheCodeWork

Our Content Team at TheCodeWork believes in quality content. We write everything related to startups and products at large. We publish our blog every Wednesday. Subscribe to our newsletter to get notified on our awesome content.

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