Reading Time: 10 minutes

Entrepreneurship is like the ultimate adventure, right? You’re out there to build something from scratch, bring a revolution, and maybe even become a Unicorn. Who knows? The possibilities are endless! But sometimes, your brilliant idea just doesn’t resonate, and you might have to consider going back to the white board. Yes, You might think you’ve got the perfect idea, but guess what? The market may not agree. And that’s the most uninviting part of the entrepreneurial adventure. But as I always say, Fret not! Every successful entrepreneur out there has faced these challenges and come out stronger. So, with this blog I am going to enlighten you with the shocking truth about startup failures – And ways to overcome them!

In business schools & entrepreneurship programs, they teach you all about market strategies, finance, leadership, & how to make a convincing pitch. Ofcourse! Afterall, they’re grooming the next generation of innovators and business leaders. 

However, there’s a pretty big gap in the curriculum, one that leaves aspiring entrepreneurs ill-prepared in the world of startups. Now, in order to bridge the gap, we will discuss certain aspects of startup failures that go undermined by entrepreneurs. By the way, do you know that TheCodeWork has a published blog on Why Many Startup Founders Fail: why not give it quick attention.

Now, in order to identify the problems and find ways to overcome certain aspects of downfall. Let’s unravel the truth about startup failures. 

The Reality of Startup Failures 

The Reality of Startup Failures 

According to research, approximately 20% of startup failures happen within the first two years. However, the journey only becomes more perilous as time goes on, with a staggering 45% of startups succumbing to failure within five years. These numbers are not meant to discourage you, my friend. Not at all! I am just pointing towards the big wave ahead, so that you surf through it like a champion. 

Remember, the key is to learn, adapt, and keep working towards that next big win. So, let’s win it!

1. Segway’s deception of Instant success


The failure of the Segway, often touted as one of the most hyped and disappointing product launches in recent history. Their story provides valuable lessons in understanding the consumer market and debunks the myth of overnight success. Before its official launch in December 2001, the Segway was shrouded in secrecy and media hype.

It was even referred to as a potential “next big thing” in transportation. The anticipation and expectations were sky-high!

Despite the hype, Segway’s practical application turned out to be quite limited. It was designed to change the landscape of urban transportation, but it succumbed to several challenges:

  • Cost: The Segway’s price tag was high, making it inaccessible to most consumers.
  • Infrastructure: Most cities were not equipped with Segway-friendly infrastructure like dedicated lanes or parking spaces.
  • Social Acceptance: Riding a Segway often drew attention and sometimes ridicule, making users feel self-conscious.

The creators of the Segway believed it would become a mainstream mode of transportation, much like a bicycle or scooter. However, they misjudged the consumer demand for such a device. While it had applications in niche areas like tourism and law enforcement, it did not find mass-market appeal.

In 2020, it was announced that the Segway brand would cease manufacturing two-wheeled personal transporters for consumers, marking the end of its journey in the consumer market.

So, here’s what we learnt from it: 

  • Understand Market Demand: It’s crucial to thoroughly understand the market demand for your product or service.
  • Realistic Expectations: Hype and media attention can generate excitement, but it’s essential to maintain realistic expectations. A product or concept that is hailed as revolutionary may not necessarily translate into widespread adoption.
  • Seek Mentorship: Don’t hesitate to seek guidance from experienced mentors or advisors. They can provide valuable insights, help you navigate challenges, and offer a fresh perspective on your business.

Now, from where do I seek mentorship? You ask. Chill out! Remember, if I advise you something, it means I am gonna show you the path as well! You can join our LinkedIn startup community, where founders and entrepreneurs discuss & share ideas and everything related to the domain. 

  • Adaptability: Be flexible and willing to pivot when necessary. Your initial business idea may not always be the winning one, so adapt to market feedback and changing circumstances. That’s why building an MVP is always the best!

Contact us to know more!

2. AirBnB’s Emotional Toll of Failure

AirBnb failure

Failure is not just a statistic; it’s a deeply emotional experience. When Brian Chesky and his co-founders, Joe Gebbia and Nathan Blecharczyk, launched Airbnb in 2008, they faced an uphill battle. Their concept of allowing people to rent out spare rooms or properties to travelers was innovative but unproven. But in today’s date, such a scenario can be avoided! How, you wonder? Well, build a MVP (Minimum Viable Product)

Contact TheCodeWork to test your MVP today! So, back to the AirBnB story…!

In the early days, Airbnb’s founders faced financial difficulties. They were not generating significant revenue, and their personal savings began to dwindle. Because, Airbnb’s concept of people renting out rooms or properties to travelers was met with skepticism & rejection by many investors. They doubted the viability of the sharing economy model and were concerned about potential liabilities.Hence, The founders faced numerous rejections and challenges in securing funding. As Airbnb grew, it faced legal and regulatory challenges in various cities and jurisdictions. It posed a significant threat to Airbnb’s business model.

The emotional toll of these early struggles was significant. Chesky has spoken about the anxiety and self-doubt he experienced during this period. The uncertainty of whether Airbnb would succeed or fail weighed heavily on him and his co-founders. They were not only risking their financial stability but also their reputations.

Despite these emotional challenges, Chesky and his team persevered. They continued to refine their business model, improve their platform, and invest in building trust among users. Over time, Airbnb began to gain traction, and its unique approach to travel accommodations started to resonate with users. Today, Airbnb is a household name and a dominant player in the global hospitality sector.

Here’s some quick takeaways: 

  • Self-Reflection and Learning: Take time to reflect on what went wrong in your startup. Identify the specific challenges and mistakes. This introspection can provide valuable insights for future endeavors.
  • Network and Support: Lean on your entrepreneurial network for support. Share your experiences with fellow entrepreneurs who have faced similar setbacks. They can offer guidance, share their own stories of recovery, and provide emotional support.
  • Build a Stronger Business Plan: Use the lessons you learned yourself or from others, to craft a more robust business plan for your venture. Address the weaknesses and challenges that might contribute to failure.

 But Prevention is always better than cure! So, you may consider enrolling in India’s First Ever Zero-Equity startup Ecosystem Program to master your research before getting started.

  • Take Calculated Risks: Take calculated risks and make well-informed decisions. Don’t let the fear of failure paralyze you, but do your due diligence and minimize unnecessary risks.

For young entrepreneurs, the journey can be particularly grueling. The emotional toll of failure can be overwhelming, leading to anxiety, depression, and a crisis of self-worth. But, that’s not something to give up for.

3. Facebook’s acceptance of Networking and Mentorship

In the world of startups, the saying “it’s not what you know, but who you know” holds significant truth. Building a platform as complex as Facebook required a deep understanding of computer science and programming. In its earliest days, Zuckerberg faced technical challenges and limitations. He had to continuously refine the platform to ensure it could handle increased user loads and feature expansions. Despite securing some early investments, Facebook operated with limited resources in its early years. The team had to manage servers, software development, and customer support with a small staff and minimal funding.

Zuckerberg’s connections at Harvard enabled him to form early partnerships with other student entrepreneurs. One notable example is his collaboration with Eduardo Saverin, who provided early funding and business expertise. He was able to recruit talented developers and collaborators from the Harvard community, including- Andrew McCollum, Chris Hughes, and Dustin Moskovitz, who became key members of Facebook’s founding team. Also, Zuckerberg received valuable mentorship and advice from Steve Jobs. Jobs provided insights into product design, user experience, and business strategy, which influenced Facebook’s development.

Overall, Facebook’s early success can be attributed in large part to the networking opportunities it leveraged within a global community. 

And, here’s how you can foster your networking skills too:

  • Authenticity: Be yourself when networking. Authenticity fosters trust and genuine connections.
  • Adding Value: Seek ways to add value to your network, whether through knowledge sharing, introductions, or assistance. A generous networker is often a well-connected one.

Trivia: Harvard Business Review found that entrepreneurs with larger & more diverse networks tend to grow their businesses at a faster rate.

  •  Consistency: Regularly nurture your network. Stay in touch, attend industry events, and participate in relevant communities or associations.
  • Diverse Connections: Don’t limit your network to people in your industry or niche. Diverse connections can bring fresh perspectives and opportunities.

To achieve it! Join a LinkedIn Startup Community today. 

Bonus Pointers!

  • Access to Resources: An extensive network can provide access to essential resources such as funding, talent, and industry connections. These resources are often critical for the success of a startup.

Insights: Research by the Small Business Administration (SBA) in the United States suggests that startups with access to a support network are more likely to survive

  • Collaboration Opportunities: Networking can lead to collaboration opportunities with complementary businesses or individuals. These collaborations can enhance a startup’s offerings and market reach.

So, be your authentic self to build trust and forge genuine relationships. By following these principles, you’ll not only expand your network but also enrich it with meaningful connections; that will drive your personal and professional growth as well.

4. Starbucks brewing of Resilience 


Resilience is a trait that often separates successful entrepreneurs from the rest.

Starbucks, now a global coffeehouse chain with thousands of locations worldwide, faced significant challenges and failures in its early days. The company’s initial inspiration came from a trip to Italy, where they were impressed by the coffee culture & espresso bars. They aimed to bring a similar coffee experience to Seattle. The founders believed that the main focus should be on selling coffee beans, with little emphasis on in-store consumption. This limited product offering meant that Starbucks had a niche market and was not catering to a broader customer base. 

Starbucks entered a highly competitive market with established players, including local coffee shops and large fast-food chains. The company had to find a way to differentiate itself and attract customers in a market crowded with coffee options. Their turning point came when Howard Schultz convinced the founders to experiment with selling espresso-based beverages; and create a more European-style coffeehouse experience. This shift in strategy marked a pivotal moment in Starbucks’ history.

After embracing Schultz’s vision, it led to substantial growth and the emergence of Starbucks as a global coffeehouse chain. The resilience demonstrated by Starbucks during its early struggles was crucial to its survival and eventual success. Also, the company’s willingness to pivot, innovate, and adapt to changing circumstances played a significant role in its transformation.

So, Here are some solutions for fostering resilience in your startup journey and avoid being a part of startup failures:

  • Diversify Your Skills: Continuously expand your skill set. Being versatile and having a wide range of competencies can make you more adaptable to changes and challenges.
  • Scenario Planning: Anticipate potential setbacks and develop contingency plans. This proactive approach can help you respond effectively when challenges arise.
  • Seek Feedback: Welcome feedback, even if it’s critical. Constructive feedback can highlight areas for improvement and help you make necessary adjustments in your business strategy.

So, Don’t fear the Feedback- Just Embrace it! TheCodeWork’s MVP Development program is all about creating a MVP that meets the needs of both the business and its customers.  

  • Resilience-Building Exercises: Engage in resilience-building exercises or workshops that focus on emotional intelligence, stress resilience, and problem-solving.

Pro-tip: Remember Your ‘Why‘- Reconnect with your initial passion and purpose for starting your business. This ‘why‘ can serve as a powerful motivator during difficult moments.

Success stories of who embraced the shocking truths of startup failures:-  

Enough of startup failures , let’s move on now. It’s time to draw inspiration from the stories of remarkable individuals who faced seemingly overwhelming challenges and emerged stronger: 

Steve Jobs – The Apple Maestro:

steve jobs
  • Steve Jobs, the co-founder of Apple Inc., is a prime example of resilience in the world of technology and entrepreneurship. In 1985, he was forced out of the company he co-founded due to internal conflicts. This setback could have been a career-ending moment for many, but Jobs didn’t give up.

Undeterred, he went on to found NeXT Computer and also acquired Pixar Animation Studios. In 1997, Apple acquired NeXT, and Jobs returned to the company he helped to found. 

Jeff Bezos – The Amazon Visionary:

Jeff Bezos
  • Jeff Bezos, the founder of Amazon, is a prime example of resilience and long-term thinking in the world of entrepreneurship. His journey from a small online bookstore to one of the world’s largest and most influential companies. However, The dot-com bubble burst in the early 2000s, and many e-commerce companies went bankrupt. Amazon was not immune to the economic downturn and struggled to turn a profit for years.

Today, Amazon is not just an online retail giant but a global technology and e-commerce powerhouse. It has diversified into cloud computing, digital streaming, artificial intelligence, and more.

Elon Musk – The Visionary Entrepreneur:

Elon Musk

So, you might have figured already that I am going to talk about his unwavering dedication whilst building Tesla & SpaceX. Ofcourse, they are exemplary! But, Long before, SpaceX & Tesla: 

  • Musk co-founded Zip2, which was eventually sold for nearly $300 million, but not before facing significant obstacles. Later, he co-founded, which would evolve into PayPal, but he was ousted as CEO due to disagreements.

Musk faced perhaps his most significant challenge with SpaceX and Tesla. SpaceX endured multiple failed rocket launches before achieving success. Tesla faced financial troubles and was on the brink of bankruptcy at various points. Today, SpaceX has become a leading aerospace manufacturer and transport services provider.Also,Tesla is at the forefront of the electric vehicle industry.

These stories remind us that setbacks & failures are not the end of the road but opportunities for growth & eventual triumph.

Key Takeaways 

In the end, the journey of entrepreneurship is not a straight path but a winding adventure. It’s a journey where each setback is a lesson, each connection is an opportunity, and each failure is a stepping stone to ultimate success. So, to all the aspiring entrepreneurs out there, I understand that the road you’ve chosen is not always easy; The challenges you face can sometimes seem immense. But remember this: every twist, every setback, and every obstacle is a vital part of your entrepreneurial journey. Startup failures are what that leads to success through the lessons learnt.

You’ve embarked on a path that’s less traveled, one that demands courage, creativity, and unyielding determination. So, don’t let these certain aspects of startup failure deter you. Instead, let them empower you. Let it be a source of motivation to persevere, adapt, and grow.

So, keep moving forward despite the stories of startup failures around you – for the world eagerly awaits the solutions, innovations & positive change that you will bring. 

And remember, TheCodeWork is always there for you. 

Book a free consultation call, today!

TheCodeWork Team

Our Content Team at TheCodeWork believes in quality content. We write everything related to startups and products at large. We publish our blog every alternate Wednesday. Subscribe to our newsletter to get notified of our awesome content.

Others also Read

Ready to get started?