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What is Inbound marketing? Inbound marketing strategies and tools
10 June 2020 4minutes read
Reading Time: 4minutes
So what is inbound marketing? Inbound marketing is a business policy that attracts clients by generating good content. This may sometimes be influenced by real-life experience as well.
An inbound marketing policy comprises of various genres to draw the attention of clients to your website. However, inbound marketing is a baby step towards ensuring popularity in digital media for business. It helped ventures understand the fact that just attracting clients to your site is never enough. Consequently, you should keep feeding them quality content to maintain the client base. So how do you feed them quality content? Well, keep reading.
Features of Inbound Marketing strategy
An inbound marketing strategy delivers numerous benefits. If used efficiently, it can:
Build a good brand image and impact future sales. Nowadays social media popularizes the image of various brands by making them viral. Good inbound marketing will help you get to that list of trends.
Interlinking various articles and blog links to your main content will help in keeping the audience hooked.
Transfer power to the client’s hand, thus making them prefer your brand more than others. The personal attachment is crucial for customer loyalty.
Improve brand awareness by making attractive logos and tag lines. Advertise them well.
Fundamentals of inbound marketing
Here are the most successful fundamentals of inbound marketing strategies:
SEO: SEO is an essential part of the operational inbound marketing policy. To ensure that your content is viewed by a decent audience, it is important to use keywords with the help of SEO. Here are a few tips that you can use for a better SEO:
Blog: Blogging helps in dealing with traffic on digital media and helps in cultivating various leads. Considerably this is the form of inbound marketing that is mostly used. To blog better, you can make use of:
Catchy headlines. A well-researched headling will help your site gain ranking.
Focus on some selected topics to come back to.
Do maintain a schedule to post blogs.
Social Media: With the digital presence of around 65% of the adults, it is important to focus on various social media platforms like Facebook, Twitter, Instagram, etc. Since people are very active on social media during this quarantine period. They have a lot of time to spare as well. What must you do:
Choose a relevant topic of your niche.
Make your post attractive enough. Use tools like Canva to make creatives.
Create well-informed posts.
Always remember more than the quantity, the quality of your posts matters.
Be regular. It doesn’t matter if you post once a day or a week, or post n numbers of posts on a daily basis. Therefore, you must keep it consistent. In addition to this, do keep in mind flooding too many contents may lead to negative outcomes.
Follow people and pages of your niche.
Try to get in touch with bigger influencers.
Live events: With all sorts of social media coming into the digital marketing field. Going live with your content has become a common trend. Hence:
You may step up with the inbound marketing strategy by organizing webinars online as well as live events.
This helps connect with the audience at a much wider and faster level.
This attachment ensures customer loyalty and brand image as well.
Inbound marketing strategies
The following inbound marketing strategies will help you reach out to your target audience base successfully, and help your brand grow and expand:
Social Media page review: Suppose your business has a Facebook page set up then it will be easier to study customer demographics. The sale of a particular product depends on age and gender.
For example, if your brand sells stationery products then it will attract customers of a specific age group more than the others.
Similarly, a cosmetics brand will attract more from a specific gender and so on.
A Facebook page allows you to monitor the followers and effectively reach out to them through advertisements. However, this is not enough. Next, you need to see what these followers are more interested in.
Customer surveys and leads: The easiest way to get to know your customer base, is through a survey. The goal here is to understand their problems and make content to address those issues correspondingly.
Conduct comprehensive interviews: Once you are done with the survey, get in touch with the interested customers through a phone call or even over email. Try and talk to them on a personal level about their struggles and problems that they need assistance with. The data that you thus acquire will be good for your content creation.
Quality content: The quality of the content that you create is the king of the inbound marketing strategy. If you make generic, self-serving content that the market is already overflowing with, then it would be difficult to get new customers. So what you need to do is:
You need to make content to fit the kind of clients that you want to attract.
You cannot just put out a general content for clients to hunt down their interests in it.
Your content needs to be custom made for them. It can’t be generic at all.
Include media in your content: Humans are attracted to colorful content and media. If your content is just a huge block of text, then it might fail to be attractive. So try and include:
graphs, etc. to engage the clients in your content.
Tell a story: If your content is just a piece of in-depth analysis then it won’t be much attractive to clients as it would not reach out to them at a deeper level, and it would be more of a case study.
Include personal experiences.
Different stories in your content. Thus, the clients will be hooked on to read the end of it and thus connect better.
To conclude, the work of an inbound marketing strategy is concentrated on pleasing clients, assisting them in every situation regardless of what business value it may have. Remember, a happy client has the potential to be a brand promoter and sponsor. Therefore, handle all collaborations, with delicate care.
Hopefully, this sums up the strategies and reach of inbound marketing and gives you a clear idea of what inbound marketing is. For more such content, do check out our website TheCodeWork.
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