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2nd September 2020

HealthTech in the time of COVID-19

6 minutes read

The global outbreak of COVID-19 continues to interfere with normal lives everywhere. This includes major countries across the globe. Other than wrecking normalcy, the pandemic has been just as devastating for the financial structure world-wide. The effects have been seen in every industry, especially the healthtech industry. As a result, prominent businesses have started to

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25th August 2020

Why you should start your own business while still working

3 minutes read

With easier access to the internet, our world is almost digitized to the realm. With all the facilities that the internet provides, people aspire to quit their day jobs to start their own business. The term “entrepreneur” is used very much nowadays. Launching a business venture while you have your full-time day job can offer

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12th August 2020

Social entrepreneurship

4 minutes read

So what do you mean by social entrepreneurship? Well, social entrepreneurship is the process of identifying social issues and solving them through the principles of entrepreneurship. It functions through various surveys to identify a specific issue and solving it through various social programs and initiatives. However, this does not guarantee the total eradication of the

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5th August 2020

COVID-19 impact on small business and start-ups

4 minutes read

The start-up network is facing the economic disruptions caused by the coronavirus, globally. Several start-ups are already struggling with the dipping funds and disrupted cash reserves. A recent study by NASSCOM has stated that almost 75 percent of Indian start-ups won’t be able to outlive the cash reserve that they have. It also stated that

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22nd July 2020

Simple step by step actionable tips to improve SEO for website

7 minutes read

Before we begin, let’s precisely understand what an SEO strategy means. An SEO approach or Search engine optimization strategy is the procedure of organizing, planning, and executing plans that are designed to increase website traffic and search engine rankings. SEO is the most crucial element to expand traffic at your site as well as to

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8th July 2020

In demand business and career goals for 2020-21

6 minutes read

2020 is being a standout year in the most negative sense possible. The natural and manmade calamities have wrapped the whole world up and all that we are doing this year is surviving. With the global outbreak of the coronavirus, the world has become a frame of individuals locked up at home, trying to dodge

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24th June 2020

Strategies and the future of content creation

3 minutes read

Content is a huge fragment of daily life. It has become an unavoidable part of our being. Content keeps us up-to-date with the current affairs, solves queries, amuses us, and cheers us up. Content also drives our decision-making ability. It attracts clients, keeps them engaged, and also maintains the customer base. And last but not

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10th June 2020

What is Inbound marketing? Inbound marketing strategies and tools

4 minutes read

So what is inbound marketing? Inbound marketing is a business policy that attracts clients by generating good content. This may sometimes be influenced by real-life experience as well. An inbound marketing policy comprises of various genres to draw the attention of clients to your website. However, inbound marketing is a baby step towards ensuring popularity

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3rd June 2020

What is Crowdfunding? A way to raise capital for your business.

3 minutes read

Crowdfunding is a process that helps charities and businesses to increase their working capital by raising money. It functions through people or associations who usually invest in the process of crowdfunding plans. Hence, anticipating a prospective profit or remuneration. Capitalizing in this method may be unsafe, so it is imperative to know what exactly you

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27th May 2020

What is AI? How is it shaping the world?

3 minutes read

The first thing that you need to know is, what is AI? Well, AI or artificial intelligence is a subdivision in computer science that studies and works with the intelligent deeds and actions of engines and machines. It is a resourcefully replicated skill of an appliance to copy human activities as well as our orthodox

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